It's finally here.
Persimmon's first capsule of freshly roasted whole bean coffee, along with tees and baseball caps designed in-house, will officially be available for online ordering starting on Christmas Day.
The persimmon (柿, 감) is a delightfully sweet fruit with deep Asian roots. Native to China, it spread to Korea and Japan and finally reached California in the mid-1800s. However, it's a fruit that's often overlooked in North America and sometimes mistaken for others that look similar.
Persimmons embody who we are and the story we want to tell. We’re launching Persimmon during unprecedented times—engaged in a fight for our lives with a global pandemic and deep racial injustice, starting a business seems an almost impossible and meaningless task. As individuals, we’ve cooked and cared for our friends on the medical front lines, participated in peaceful protests in Philadelphia, and checked up on the elderly in our community. And through it all, we’ve seen the power of empathy.
In the midst of heartache, we believe that Persimmon can make our city a little bit warmer, sweeter, and hopefully, a better place. We’re going into business as an act of remembrance of who we are and what we can do. We’re creating a space that does not seek to conform or assimilate. Persimmon is a brand, a community, and a place of respite that asks you to just come as you are.
Restaurants and those who work in the service industry have suffered unimaginable costs this year. The model pictured, chef Nok Suntaranon, was incredibly gracious in taking time out of her day to shoot with us, and we hope that you will support her and her staff at @kalayaphilly this holiday season by partaking in the Thai feasts they've been beautifully putting out into the world.
We're in this together. Let's get out of it together, too.
We'd like to express our sincerest gratitude to all of you for waiting so patiently and rooting for us as we've been gearing up to launch our little brand. See you so very soon.
Thank you always,
The Persimmon team